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Bonus
Report Example Page
15 Budget
Conscious Marketing Ideas
This guide
offers you some low cost tips to assist in growing your business.
Not all
marketing initiatives need to cost a lot of money; working smart can
often reap good rewards.
When you
are considering any marketing initiatives, remember that you too are a
customer. Think of what motivates you to buy from other stores and
simply apply the same concepts.
1. Get to Know Your Customer
Always be
tuned in to identify your customer’s needs, wants and desires.
Too many
sales people either forget or are unwilling to ask customers some
simple probing questions.
Make a
habit of asking and recording responses for questions such as
a.
Was there anything else you would like us to stock?
b.
Do you have any suggestions about how we could improve our service to
you?
c.
Would you like to see the store laid out in a different way?
Make it a
rule to ask the same question for a month and then vary it because you
will get a better cross section that you can analyze that way. Make any
changes as you see fit and happier customers normally equate to more
sales
2. Learn to use Database Marketing
a.
The benefit of a database like MsAccess or OpenOffice is that once you
have customer’s details you can send on mass special offers,
newsletters or information.
b.
It is quite easy to do bulk emails or mail merges and the act of
contacting previous customers can be over 6 times more cost effective
than generating new customers.
c. This process is very
tedious without a database and the time spent in learning how to use
one is time well worth spending.
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